In a recent article titled Practical Lessons on Becoming a Rainmaker published by the National Law Review, Eido Walny, founder and managing attorney of Walny Legal Group LLC, was highlighted for his practical perspective on how attorneys can build visibility and client relationships in an increasingly competitive legal market.
The piece explores how “rainmaking”—the ability to consistently originate new business—is no longer optional for attorneys seeking long-term success. While technical skill remains a baseline requirement, Walny and other contributors emphasized the importance of relationship-building, discipline, and strategic positioning. As the article notes, the legal profession has shifted: clients are more informed, price-sensitive, and willing to move on if they feel overlooked. In this environment, rainmaking offers both security and leverage for lawyers looking to shape their practice intentionally.
Walny underscored the value of staying visible without being overly promotional. “People don’t need estate planning every day,” he said, “but when they do, I want to be the name they remember.” This quote—originally attributed to Walny in either the webinar or a post-webinar interview—captures the ethos behind Walny Legal Group’s reputation-first marketing philosophy, which prioritizes credibility and trust over volume tactics.
The article breaks down actionable strategies for rainmaking, including consistent outreach, thought leadership, and knowing when to say no. The most successful lawyers, it argues, aren’t necessarily the most outgoing—but the most intentional. They follow up, offer value, and remain present in their networks even when they’re not actively pitching.
For boutique firms like Walny Legal Group, these skills are particularly crucial. Without layers of marketing infrastructure or institutional momentum, rainmaking is more personal—and more visible. The feedback loop is immediate. This environment rewards lawyers who lead with authenticity, clarity, and consistent execution.
Walny’s appearance in this feature reflects his broader role as a legal thought leader who not only delivers high-caliber estate planning services but also mentors peers on how to thrive in the business side of law. His guidance underscores a core message: professional success isn’t luck—it’s built one relationship at a time.
Full article available at:
National Law Review – Practical Lessons on Becoming a Rainmaker
By Shelley Stephens | December 30, 2025