Aired October 11, 2011 | CBS 58 Milwaukee
In a featured segment on Eye to Eye with CBS 58 Milwaukee, Eido Walny, founder of Walny Legal Group LLC, discussed the legal industry’s shift toward flat-fee billing and why transparency in pricing is reshaping client relationships.
Walny explained how traditional hourly billing models often leave clients frustrated by uncertainty and unanticipated costs. “When clients know every email or question won’t trigger a surprise invoice, the relationship improves dramatically,” he said.
He shared how Walny Legal moved to a flat-fee model nearly a decade ago, allowing clients to fully understand what a project will cost from the start—an approach now gaining traction nationally among boutique and midsize firms.
The conversation also touched on the broader trend across professional services, with industries like financial advising and accounting similarly embracing value-based billing.
“Clients want clarity and control,” Walny said. “Offering that builds trust—and keeps them coming back.”
Watch the full interview:
Eye to Eye Interview with Eido Walny – CBS 58 Milwaukee (YouTube)